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Complete Business Plan Outline :
- Summary
- Business concept
- Current situation
- Key success factors
- Financial situation/needs
- Vision
- Vision statement
- Milestones
- Market analysis
- The overall market
- Changes in the market
- Market segments
- Target market and customers
- Customer characteristics
- Customer needs
- Customer buying decisions
- Competitive analysis
- Industry overview
- Nature of competition
- Changes in the industry
- Primary competitors
- Competitive products/services
- Opportunities
- Threats and risks
- Strategy
- Key competitive capabilities
- Key competitive weaknesses
- Strategy
- Implementing strategy
- Products/Services
- Product/service description
- Positioning of products/services
- Competitive evaluation of products/service
- Future products/services
- Marketing and Sales
- Marketing strategy
- Sales tactics
- Advertising
- Promotions/incentives
- Publicity
- Trade shows
- Operations
- Key personnel
- Organizational structure
- Human resources plan
- Product/service delivery
- Customer service/support
- Facilities
- Creating the Financials of the Business Plan
- Assumptions and comments
- Starting balance sheet
- Profit-and-loss projection
- Cash flow projection
- Balance sheet projection
- Ratios and analyses
